7404 Santa Monica Blvd. West Hollywood, CA 90046-5605 line12hairstudio@gmail.com 323.348.6424
  • Tuesday

    8am - 6pm

  • Wednesday

    8am - 6pm

  • Thursday

    8am - 6pm

  • Friday

    8am - 6pm

  • Saturday

    8AM - 6PM

  • Sunday

    8AM - 2PM


  /  Reviews
They said
This place is fantastic. Omar truly turned my life around with a Brazilian blowout. My calendar was messed up and I was delayed half an hour and Omar made time to finish my blowout which was outstanding service in my opinion. The blowout took about 1 h and 45m. The first time I let my hair dry naturally it looked GOOD. I was so shocked. And super happy. Make sure to ask Omar if you fall in the 100$ range or if your hair is longer or fuller. Just so you know what you can expect. Omar thank you for saving my life and I will definitely be back in 3 months ?
Charlotte Amber B.
I went yesterday for a Brazilian Blowout! First off… it was decorated for Christmas which made it look AMAZING! I love places that go all out for the holidays! The two guys there were very warm and welcoming! I was offered a beverage immediately and was able to watch a movie the whole time! Everything was amazing! The guy was nice and the place was super clean and festive! I will go back for Sure!
Brooke S.
I came in today for a full highlight using groupon. Omar was very kind, energetic & focused. I was amazed at how quick & efficient he was. He was juggling between me and another client with strategic timing, can only do that with many experience and time management. I was impressed! We had our consultation prior & I let him know how I like my highlights and he delivered. I honestly didnt even have to get too specific because I usually let the professional fill in the gaps for me. And somehow he just knew my taste. The amount of highlights and the color intensity was totally fit for me and was so satisfied. His prices are affordable. I paid almost double my groupon because of my longer length but I did not complain at all. Its a new establishment that is gaining new clientele, why would he risk that? Omar is the owner, we’re lucky we arent paying triple. And for the location, the prices are very reasonable. Just a tip, if you are easy to work with, they will be easier to work with you back;) Unless you are an overly dramatic-negative person or very cheap, you can disread all the repetive negative comments (i read all of them and its the same types of people) & i am in no way in connection to this salon or Workers, hello i said i came in W a groupon! Omar hooked me up, I can feel his passion in his industry, I left very happy with his service & prices so i will definitely be returning for my touch-up.
Michelle L.
Amazing!! Omar is the very very best-best brazilian blowout and a great trim, will def be going back!! thank you!!!!!
Andrea S.
Omar is the best – I’ve bee. Going to him for a year. Cut, color and Braz. He’s a A+ all around
Suzanne P.
I came here for a special I had for a brazillian blowout. I missed my first appointment and Omar called and was so nice a rescheduled. I went the day before New Years Eve and the salon was very quiet before the holiday. Omar was so sweet and welcoming, even offering me a mimosa or wine or champagne! I loved it that they decorated the Salon for Christmas and it Was festive. This isn’t a luxury snooty Beverly Hills salon. I didn’t realize needed to do my color before the blowout so Omar managed to squeeze that in as well. As far as the blowout, he took so much time to dry it and expended so much energy making it just right that I couldn’t believe it. He has such a positive energy.
Jackie L.
Got another fabulous Brazilian blow dry from Omar! He always does a great job!
Joy W.
I definitely believe it’s Brazilian week for me! First, I started my Week off With Brazilian food Over at Bossa Nova and had a five-star experience! Midweek I came in here for a Brazilian blowout, also another five-star experience! Now I need to go for the wax and maybe I can make a Brazilian week:P | called the salon because I was in the area, luckily he had a spot available. As soon as I walked in, a very friendly and enthusiastic man greeted me! It had to have been the owner and what everyone yelps about, Omar! He wasted no time and started to work on my hair as soon as I sat down. After reading all these reviews it’s clear to see that Omar knows his job! He worked fast, clean and professional. He offered A mimosa and I gladly accepted! Breakfast of champions! He was very sweet and mostly entertaining! Whoever dates this man is a lucky person! He has stories and is so interesting that two hours flew by! Thank you for a wonderful experience! Do yourself a favor and go! Stop thinking about it and just call and book your appointment today! ? For those of you who have messaged me. Yes he is worth it and call him for specials! Let him quote you. Keep in mind I have shoulder length hair, as you can see.
Linette P.
I love my hair!!! Omar did a phenomenal job!!!!
Rosette R.
I’ve been getting brazilian blowouts for a few years now and Omar’s blowout was seriously one of the best I’ve ever gotten. He was working so hard he was working up a sweat – I felt so bad! Nonetheless, he was amazing and my hair has never been so soft and not frizzy. I told him where my “problem areas” were (aka where my baby hairs are super curly) and he got the kinks out amazingly. I’ll definitely be coming back to get my brazilians done here for ՏԱՐe. Also, he offers you wine, mimosas, etc. which is so great. He’s looking to expand his business, so some things are still in the works, but it’s a good salon and everyone is so nice and friendly.
Katie F.
I am thrilled with my Brazilian Blowout by Omar. I had the Brazilian when it first came and used to pay a lot for it for years. Then stopped when I was pregnant. Since then – they either changed the formula or people haven’t been doing it right. Every place have gone has been a flop…until now. Finally I have found a place that: A. Doesn’t scrimp on how much product they use on your hair. B. Does a fantastic job. C. Great value for the price. Other places that I have tried offer a deal but then have done a Crappy job.
Taisiya S.
This place is AMAZING! | came to get a Brazilian Blowout and I am more than happy with the results! My life has changed, I will come back religiously to get this done! Omar treated me super nicely and made a yummy mimosa while ! got my hair done! I highly recommend this place, again the results have changed my life!
Mariana R.
This is literally the best hair salon ever! Omar is the sweetest guy ever and gave me the best Brazilian blow out! He also gave me a very tasty mimosa! This place definitely deserves five stars!
Hilary G.
I can’t say enough about Omar and Gene at W. I live in Santa Monica but I got aa great Groupon for a Brazilian Blow out. They suggested that if I needed color to do that before, on the same day. I was hesitant as I’m very picky and had used the same hair stylist for many years. I’m so glad I made the “leap because it was beautiful. 8 weeks later I went back as I really needed a cut and again was nervous as so many stylists cut way too much, but Omar did a trim and it Was beautiful!!!! I go back this week for another Brazilian as it’s been 6 months and I’m so thankful that what started out as a Groupon ended up being my full service salon. Thank you Omar and Gene!!!!!!!
Elly S.
Had a Brazilian with Omar today. It was a wonderful experience. From the moment I sat down I knew i was in capable hands. started explaining the texture and I knew he just got it. I have hair that’s frizzy, super thick and stubborn. He spent 2 hrs on my hair and it looked fab when he was finished. Often after you get a Brazilian you feel you are wearing someone else’s hair and it looks odd til you wash it but mine looked super. I can’t wait to go back again. He’s a hidden treasure. Great value and service. I would definitely recommend Omar. Linda
Linda M.
Omar is crazy talented and so professional! I walked out very HAPPY ? The blowout he did (and I have A LOT of hair!) was not rushed at all. The deep conditioning treatment is great as well. I will be back for sure.
Joan B.
Omar is a hair genious! I love my Brazilian Blowout . I am so happy to have found such an Amazing hair stylist!
K. B. S.
I came here for a Brazilian blowout and a haircut that I got on Groupon. Omar was excellent! The suites are nice and quaint and the ventilation was just fine. I am very happy with my blowout and haircut and I will be coming back for sure! It was a fun and pleasant experience! I ended up also buying a mask from him that I am going to use regularly. I do have to also say that I didn’t feel like I was treated like some people treat Groupon customers! Also, free parking in the building’s structure!
Melani L.
Omar is wonderfully talented, nice, accommodating, and will make you feel like the most important person on earth! I love, love, love my hair! I’m so fortunate to find the salon via groupon! I’ve been going to Omar ever since and my hair is radiantly healthy;-)
Sarah J H.
I went for a Brazilian Blowout and a hair cut. When I called to make an appointment Omar was very polite and was able to fit me in the next day. As I arrived early I was able to wait outside his suite in a nice little ottoman. Relaxing environment. When he called me in, he was very nice and welcoming. He explained everything that was going to happen before he started. He made me feel comfortable and even offered a mimosa. I love his lively personality. My blowout could not come out more perfect!!! I explained how I wanted my haircut and he did such a wonderful job. He explained aftercare and I bought a shampoo and mask to help prolong my blowout. I am very pleased and will be coming back!!! I totally recommend him!!!
Margarita A.
I go to Omar mainly for my highlights (although i know he can do all things amazing) im currently in the highlights mood. Ive been getting my highlights done w him 4 or 5 times now? And only to him to do them. He is very warm and easy going which makes me feel comfortable and easy to talk to him. I always leave happy and let him just do his work. He is knowledgeable and aims to please. See you soon Omar!
Michelle L.
I went for a Brazilian , was surprised had it done so many time in LA never been satisfied , but this time was an exception . Omar is just amazing and professional , a great work with a perfect timing . The result was an amazing silky hair and let me tell you lasting even after I took a shower. Will def recommend his services , he does offer some groupons deals , living social as well. Regular prices are affordable and worth to give it a try. Will defiantly be back.
Ines H.
Omar is the absolute BEST! He is the only person I will allow to touch my hair! I love his new location. He individualizes and personalizes your service by discussing your expectations and needs at the beginning of your appointment. He is very laid back and while he offers his professional opinion of what will meet your needs he NEVER forces you to do something you are not interested in or purchase products you don’t think you need. Going to him for any hair care (hair cut, color, Brazillian Blow Out) is like meeting with an old friend and being taken care of like family.
Snigdha D.
Omar is the man! Great cut every time. Very friendly service.
Graham P.